Shelf Triggers

Convey product information simply and effectively with minimum input from the user.

Case Study // Reebok Interactive Trainer Display

Project Overview
Total system design and project management of interactive Reebok Shoe Tech display for JJB stores.


  • To inform customers in a dynamic and interactive way about features of the Premier Running Shoe series.


  • Freestanding shoe displays with 20” interactive LCD screen, four interactive shelves and magnetic graphic panel.
  • Each shelf has a built in interactive mechanism: when a shoe is picked up, a specific video is triggered to play.
  • Design and production of motion graphics.
  • Updated via USB – solid state memory playback system.
  • Screen Media’s Field Services team tested and installed units in-store.

* In association with Valley