Encourage brand interaction and product education.
Case Study // New Balance
Design and programming of an interactive product recommendation application for use in DW Sports stores around the UK.
- To design a branded interface suitable for touch screen use.
- To produce an animated attract loop to catch attention of passers by.
- To enable interactivity on the touchscreen units.
- To test and supply unit in mass.
- Animation of a branded attract loop.
- Interface and illustration graphics designed suited to the size of the touchscreen, closley following brand guidelines.
- 10.4” touchscreen programmed to utilise custom interface.