Window Projection

Draw customers into your store with dynamic window projection.

Case Study // Britannia Through-Glass Projection

Project Overview
Trial of through glass projection screen in branch windows.

Objective

  • To engage new and existing customers as they pass by the branch window.
  • To communicate Britannia messaging to these consumers.
  • To encourage call to action (branch visit, call telephone hotline, use internet).

Solution

  • 55” portrait format GlassVu projection screen in the branch window displaying flash based content: mixture of product based information, in-branch facilities and services and local tailored content, for example, weather forecast.
  • Acquire Premier software for scheduling and content management.
  • Control of content updates and network monitoring managed remotely by Screen Media’s network support team.

* In association with Valley