Effective and convenient target marketing.
NFC, or Near-Field Communication, is an easy and intuitive technology that allows you to use your mobile phone for special purposes. An NFC tag can share and link to information such as web pages, social media and all other sorts of other information generally. Other areas where NFC is starting to evolve into are making payments, opening doors secured with contactless locks, logging on to computers and many more. All of these actions have something in common, that is they invoke an action based on you placing your smartphone near the piece of hardware you want to read or interact with.
NFC is bridging the gap between both the physical and virtual worlds. By bringing two devices near each other, there is a virtual reaction.
Merchants can benefit from the use of NFC-equipped smartphones including:
- Increased customer satisfaction.
- Accelerated check-out speeds and increased transaction security.
- Streamlined ability to market directly to consumers.
- Integration between payments and couponing.