QR Codes

Share details fast with Quick Response Codes.

QR is short for Quick Response (they can be read quickly by a smartphone). They are used to take a piece of information from a transitory media and put it in to your smartphone. Once it is in your smartphone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern smartphones can scan them.

When the QR Code is merged within an image it becomes a Visual QR Code. It still retains its distinct, code-like appearance so that it is obvious that it is a QR Code its purpose is to be scanned, but it is now represented within a colourful, attractive picture so that instead of marring the overall image, it can blend in naturally with the rest of the design. Essentially, using a Visual QR Code translates as transforming part of your picture into an interactive, animated design that when scanned by a Smartphone, will redirect it to the location as defined by the QR Code.