Custom In-Store Channel

Entertain, promote and increase dwell time with a custom system.

Case Study // Lifestyle Sports

Overview
Total system design and project management for in-store TV screen network within selected Lifestyle Sports stores in Ireland.

Objective

  • Create music orientated channel to entertain and inform customers in-store.
  • To create a high energy atmosphere in-store to reflect brand values.
  • To increase dwell time and spend in-store.

Solution

  • Up to 18 x 42” plasma screens with audio per store: till point, footwear area, main customer flow and dwell time areas.
  • Creation of programming strategy to meet objectives.
  • Mix of live sports news, music videos, Lifestyle promotions and branded content from key suppliers.
  • Detailed on-going scheduling and content management.
  • Control of content updates and network monitoring managed remotely by Screen Media’s network support team.
  • Set-up of communications and network infrastructure via ADSL and LAN.