Custom In-Store Channel
Entertain, promote and increase dwell time with a custom system.
Case Study // Lifestyle Sports
Total system design and project management for in-store TV screen network within selected Lifestyle Sports stores in Ireland.
- Create music orientated channel to entertain and inform customers in-store.
- To create a high energy atmosphere in-store to reflect brand values.
- To increase dwell time and spend in-store.
- Up to 18 x 42” plasma screens with audio per store: till point, footwear area, main customer flow and dwell time areas.
- Creation of programming strategy to meet objectives.
- Mix of live sports news, music videos, Lifestyle promotions and branded content from key suppliers.
- Detailed on-going scheduling and content management.
- Control of content updates and network monitoring managed remotely by Screen Media’s network support team.
- Set-up of communications and network infrastructure via ADSL and LAN.